“Research shows that digital media is key to the consumer experience before, during and after a travel and tourism experience. As illustrated by Les Roches infographic, consumers use digital media to explore their destination, to talk about it when they are there, and to recommend or criticize it afterwards.
You’d think hotels would go all out on their social media customer engagement strategy. Not so.
In this interview Johan Öström talks about his career plan and the employment and entrepreneur opportunities at the profitable intersection between digital marketing and hospitality.”
“Whether they studied a hospitality management degree, a diploma in hotel management or a master’s degree in hospitality management, they have gone on to excel in careers that establish them as leading lights of the hospitality and service industries in which they work. Where do you see yourself in one year, five years, or ten years?
Here are some of our alumni and information about their professional journeys to date.”
Johan Öström Key Account Manager – Jajja Communications, Sweden
Today’s hospitality industry offers a wide range of exciting career opportunities. Technology has transformed the industry and created many jobs that did not exist a few years ago. Les Roches Master of Business Administration (MBA) program can help you manage these changes and evolve in your career with the knowledge and experience to address the future challenges in the industry.
Over 25 leading international hotel companies were consulted in the development of this program in order to ensure that the most relevant, effective and dynamic courses are offered. MBA offered at Les Roches now aims to develop young professionals into more effective individuals so that they are able to progress to senior managerial positions.
As a Alumni MBA at Les Roches, Johan talks about how he developed his passion for hospitality industry, academic & campus life at Les Roches and his future career goals.
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