The Nordic countries or the Nordics are a geographical and cultural region in Northern Europe. A common misconception is to confuse the Nordics with Scandinavia. Though, the loose term Scandinavia always includes the three kingdoms of Denmark, Norway, and Sweden it does not include Finland.
Working in the international arena takes more than just time, resources and money. Cultures can differ in fundamental ways or have numerous similarities working for your benefit. The skill is to know when, where and how to make the culture and national systems work for you and your business.
Nordic countries
In order to understand sales, marketing and how culture affects your business you constantly have to expand your horizons. This can only be done by travelling to these regions frequently. That is why we travel, learn and scout new trends several times a year.
Norway
Norway is the smallest country in the Nordic region seen to population. The country shares a long eastern border with Sweden and on the west side Norway have an extensive coastline facing the North Atlantic Ocean. When it comes to natural resources Norway is the world’s largest producer of oil and natural gas outside of the Middle East.
Sweden
Sweden is the largest country in the Nordic Region with thousands of coastal islands and inland lakes. Its principal cities, the capital Stockholm and southwestern Gothenburg and Malmö, are all coastal. Stockholm is built on 14 islands. It has more than 50 bridges, as well as the biggest population in the Nordics.
Finland
Finland is slightly larger than Norway when it comes to population. It is situated across the Baltic Sea to the east of Sweden. On the other side Finland is bordering Russia to the east and Estonia to the south. The capital, as well as the largest city is Helsinki and the main language spoken is Finnish.